AURORA TECH WEBSITE REDESIGN

Aurora Tech is a fast-growing SaaS company that needed a website capable of matching their innovation. Their old website lacked clarity, structure, and didn’t reflect their technological excellence.

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We redesigned the entire website with:

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• Clean UI/UX structure
  
• Conversion-optimized layouts
  
• Tailored Webflow development
  
• Strong storytelling and visual hierarchy
  
  

Our goal was to build a high-performing digital presence that feels modern, credible, and effortlessly navigable.

1. Research & Strategy – Understanding user behavior, competitors & conversion bottlenecks.
2. Design System – Typography, color palette, component library, and UI patterns.
3. Webflow Build – Fully responsive layouts, CMS-driven blog & smooth interactions.
4. Brand Messaging – Clear copywriting and narrative flow supporting conversions.

Aurora Tech faced multiple digital challenges:

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• Cluttered Layouts – Users felt overwhelmed due to poor visual hierarchy.
  
• Low Conversions – Weak CTAs and confusing navigation reduced lead generation.
  
• Unresponsive Design – Serious performance issues on mobile/tablet.
  
• Outdated Branding – Their product innovation didn’t match the website’s visuals.
  
• Complex User Journey – Visitors couldn’t understand service offerings easily.

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These issues led to low session time, high bounce rates, and inconsistent brand impression.

Key Solutions Delivered:

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• Built a clean, consistent design system across the entire website.
  
• Designed a conversion-focused homepage with clear service hierarchy.
  
• Implemented GSAP-powered smooth interactions for premium look & feel.
  
• Added optimized landing pages for each service to increase signups.
  
• Integrated Webflow CMS for effortless blog & case study management.
  
  

Additional Enhancements:

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• Created a modular component library for scalability.
  
• Improved mobile experience with optimized spacing & tap-friendly interactions.
  
• Added analytics & heatmaps for ongoing insights