Key Takeaways
:
Company :
Category :
UI/UX Design
Timeline :
9 months
Location :
Singapore
Budget :
$14000
Description
:
FinPay needed an intuitive interface for a complex financial product. Their previous app included confusing steps, cluttered screens, and frustrating user flows.
We redesigned the entire mobile experience focusing on:
- Flow simplification
- Clean UI design
- Visual hierarchy
- Accessible color contrast
- Smooth interactions
Case overview
:
- User Research – Surveys, heatmaps, and competitor UX analysis.
- Wireframing – Building simplified transaction flows.
- High-Fidelity UI – Modern fintech visuals with a welcoming tone.
- Interaction Design – Micro-interactions for confirmations & transitions.
- Usability Testing – A/B testing for best performance.
Problem
:
FinPay faced several core challenges:
- Complex Navigation – Users struggled to find essential actions.
- High Drop-off Rates – Limited onboarding clarity.
- Security Concerns – Visual design didn’t reflect trustworthiness.
- Poor Accessibility – Low contrast & small font sizes.
These issues resulted in lower active users and poor retention.
Solution
:
Key Solutions Delivered:
- Created a 3-step simplified transaction flow
- Redesigned onboarding for clarity & trust
- Introduced color-coded actions
- Added biometric login screens
- Improved readability & contrast
Additional Enhancements:
- Push notification design
- Modern dashboard layout
- Clean wallet & history screens
- Illustrations to create friendly tone
Result
:
FinPay saw major improvements:
- 30% faster task completion
- 60% higher onboarding success
- 45% increase in daily active users
- 72% positive feedback from beta testers
Improved trust score among new users
48%
Faster bookings
28%
Fewer drop-offs
22%
Completed checkouts
98%
Positive feedback
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