NATURELY REBRANDING PROJECT

Naturely needed a brand identity that blended trust, wellness, and sustainability. Their previous branding lacked personality and consistency.

We crafted a full identity system including:

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• Logo redesign
  
• Color system
  
• Typography
  
• Packaging style
  
• Social media identity
  
• Brand guidelines
  
  

Our mission was to present Naturely as a modern, clean, and health-focused lifestyle brand.

1. Discovery & Research – Understanding buyer psychology and market positioning.
2. Brand Concept Development – Natural elements, warm tones & minimalist geometry.
3. Visual Identity System – Logo, patterns, icons, packaging concepts.
4. ‍Brand Guidelines – Tone, visual usage rules, typography & digital standards.

Naturely faced brand identity problems:

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• Inconsistent Logos & Colors – Creating confusion across marketing channels.
  
• Weak Emotional Appeal – No storytelling about purity and wellness.
  
• Outdated Packaging – Not competitive in the organic product market.
  
• Lack of Digital Readiness – No proper assets for social media or e-commerce.
  
  

These gaps resulted in weaker brand presence and lower customer trust.

Key Solutions Delivered:

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• Designed a modern, symbolic logo representing sustainability & purity.
• Created a fresh color palette inspired by nature.
  
• Built minimal packaging layouts optimized for shelf appeal.
  
• Standardized brand elements with guidelines for digital & print usage.
  
  

Additional Enhancements:

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• Redesigned Instagram content templates.
  
• Introduced a clean icon set for product labels.
  
• Set up a brand story framework to strengthen emotional connect.